The preeminent business theorist of the twentieth century, Peter Drucker,
stated that the company has two functions: marketing and innovation. Packaging is a marketing function in the sense that it is the final marketing message your buyers
will see before purchasing your product.
What do you believe the purpose of packaging is? Keeping the product safe.
And? In order for customers to want to buy anything in the first place, it
has to look attractive on the shelf.
We buy what we find aesthetically appealing, so if a product has bad packaging,
is uninteresting, or looks shabby, chances are we'll go on to something that looks
So, what elements influence whether a customer finds a product appealing or not?
Design is the answer.
Sales are boosted when a high-quality product comes in well-designed packaging. However, you'll discover some useful hints for attracting consumers farther down.
1. Experiment with various designs: If clients don't buy your goods, the packaging -
no matter how special or unusual – means nothing. This is why you should experiment
with different designs before putting them to the test with a focus group. It's possible that it'll only be family and friends. It's critical to figure out what kind of message your product is conveying to visitors and make sure it's consistent with what you're attempting to say.
2. Let's have some fun with stories: Creative packaging is a great area to tell a story about your company or product, whether it's true or not. On their coffee boxes, RioCoffee utilizes travel stickers and stamps to show the origin of their coffee beans, which come from all around the world.
3. Always remember to be practical: Practicality is crucial, especially if the packaging impacts
the product's function. Consumers aren't always concerned with appearances; simplicity of use
and efficiency are equally key considerations. Examine the industry and attempt to come up with methods to make your packaging more practical. Simply because of the usefulness, you'll get a lot of clients.
4. Typography that is easy to read: Consumers only glance at a product for a few seconds. If the font is difficult to read, people are less likely to take the effort to figure out what it says.
Lettering that is easily readable and succinct is always desired. Fancy typefaces are usually
a pain to work with since people can't read them at a glance.
So, what are your thoughts?
Is your business acceptable while still being distinct, unique, and memorable?
Please feel free to express yourself. We'd be delighted to hear from you!